Ben Lang
About me

I know both sides.

Arrival days when the phone will not stop ringing, and the world of digital product. Here is how the two became a web design studio for hotels, guesthouses and pensions. Every message is answered by me, in English or German.

Who I am

YearsintheAlps.Adecadeinproduct.Theymeethere.

  1. 2008-2012 · Austria & France
    Ski-resort rep, in the Alps

    On the ground in the resorts, coordinating directly with the hotels and apartment owners whose guests I looked after.

  2. 2013-2015 · Austria
    International Operations Manager

    Ran European operations for one of the region’s biggest ski operators, with an office in Austria and a team across the Alps.

  3. 2016-2020 · WeSki
    Co-founder, WeSki

    Built a ski-travel platform from zero. The brand, the funnel, the whole customer journey. Backed by Founders Factory.

  4. 2020-2026
    Product leadership

    Led product at OpenWeb and Loox. Today, CPO at SLED.AI.

  5. Now
    Ben Lang

    Beautiful, modern websites for the Alpine places I once worked alongside. Full circle.

Why hotels, of all things?

Because I spent years selling ski holidays into houses like yours and saw daily what a website does to a family business. The houses I once worked alongside deserve websites as good as their hospitality.

See the standard I build to
Free website preview

See your new website before you decide.

From the content of your current site I build a complete working preview of your new website. You see it finished, in your own time, before you decide or pay anything.

Paste the current URL. That is enough to start.

Prefer to reach me directly? WhatsApp · Email

No payment before you review it.

Free and without obligation. If you decide not to continue, I delete the preview.

Or write to me directly: ben@benlang.ai