Concept studies

Every property has its own character.

These three studies show how that character can be brought forward online. Drag the sliders to compare each approach.

These are anonymised concept studies, not commissioned client projects. They show the design approach and standard applied to each property.

01

Musterhof · Ferienhotel am See

The lake takes the stage

Before, a page from 2005 built out of blue boxes and tiny photos. You could barely see the lake. The new page opens with the lake: a wide panorama, generous space and a calm, centred layout.

Hotel websiteGerman & EnglishRedesign concept
The redesign: an airy, centred design over a wide lake panorama
A dated blue hotel website from 2005 built in cramped table columns
02

Almquell · Kurhotel im Tal

Calm from the first glance

Before, a dense brown-and-gold layout from 2007, complete with a visitor counter. The property looked smaller than it is. The new design uses deep petrol blue, restrained classical type and a broad valley panorama. The atmosphere of the spa hotel is clear before arrival.

Spa hotelGerman & EnglishRedesign concept
The redesign: a cinematic valley panorama in deep petrol with classical serif type
A cluttered brown and gold hotel website from 2007 with a visitor counter
03

Talblick · Alpengasthof am Sonnenplateau

An Alpine inn that looks like itself again

Before, an interchangeable teal builder page with photos that could have come from anywhere. A centred wordmark now leads the page, backed by the mountains and warm golden accents—like a proper inn sign.

Alpine inn websiteGerman & EnglishRedesign concept
The redesign: a warm Alpine inn website with a centred serif wordmark over mountain scenery
A generic teal template website from 2014 with a stock photo slider

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